Convention Infomation

SPCP.org

The Society of Permanent Cosmetic Professionals

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Virtual Convention Features
Traditional Camouflage Tattoo Procedures Versus Dry Needling for Scar Diminishment in 2020 Lanette will be discussing the relevancy of traditional camouflage techniques versus dry tattooing or microneedling of various scars. She will explain the advantages of a no-pigment solution as a first line of defense for correction. Also discussed are the benefits and perils of both the camouflage and microneedling procedures, and the extreme care, caution, and inherent skill necessary to consider when attempting these very advanced procedures.
	Lanette Marie Scherr Lanette is a Magna Cum Laude Fine Artist and owner of Artist Solutions Permanent and Corrective Cosmetics in Miami Florida. She has specialized in scar camouflage procedures and disfigurement cases for 22 years and is considered a world-renowned expert on scar camouflage procedures. Lanette knew she was blessed with artistic ability at a very young age and is blessed and grateful to have been able to turn that gift into a fulfilling career.
The Art of Content Creation In the digital world, content is every single thing that you or your brand puts out into the internet. That’s why it’s important to think through your processes and strategy before you hit publish. In this presentation, I’ll be sharing five of my content creation secrets that have helped me build and scale both large beauty brands and small businesses.
	Kimberly Crider Kimberly is the Director of Brand Strategy at MEI-CHA Global, Director of Operations at her family owned day spa and Founder & CEO of The Coterie Co, a creative agency that builds communities. She has been in the beauty industry since 2013 and specializes in building brands. Kimberly spends her days stalking people on Instagram, chasing around her toddler and drinking all the coffee to get her through.
Scalp Tattooing – It’s More than Just Dots Potential, Potential, Potential! Scalp tattooing, also known as scalp micropigmentation (SMP) is one of today’s newest, and possibly most rewarding service available to be performed by those in the permanent cosmetics industry. This presentation will define the parameters of the field, dispel the myths, and provide insight to the enormous opportunity of adding quality scalp work to your current menu.
	Pam Neighbors, CPCP Pam is the founder of Trillium Ink Scalp Academy, rooted in the Seattle/Portland area. She has 28+ years’ experience in the field. She is a licensed esthetician and licensed, certified permanent cosmetics artist in 3 U.S. states and is accomplished in tattoo art, scar camouflage, esthetics, and microneedling. In her years of practice, she has helped countless clients, performing post-surgery reconstructive tattoo procedures alongside some of Seattle’s top surgeons. Hair loss professionals refer their alopecia clients to her with confidence. She is committed to providing break though techniques in her field and sharing those for the advancement of the industry.
Single Session Airbrushed & Blushed Lips Inspired from current trends and application issues brought to her from past students and curious fellow technicians, Liz Cook brings an updated and highly specialized lip seminar. She delves into a deeper examination of Machine Theory with application of the Mag Needle Setup, Hand Movements and Stretch, and Ink Flow and Saturation. Including Eye Training methodology on how to assess one’s own work in order to recognize complete implementation, Liz’s seminar also focuses on quickly achieving efficient results that allow for consistent healing within single sessions.
	Liz Cook Liz Cook, co-owner of Rebel Muse Tattoo, Ever After Pigments, and Quick Caps, is an award-winning master tattoo artist and permanent makeup technician with over 16 years’ experience specializing in advanced color theory and technical application. Having taught seminars both nationally and internationally, she strives to better the industries through education, respect, and continual research, while focusing on both arts as a healthy form of human expression and shared experiences.
Prismatic Powder Brows Permanent makeup is becoming more of an art form than ever. Vicki will teach you to combine traditional art techniques with color layering, while sharing her tips for brow design and tricks securing your client’s brow shape. The Prismatic Powder style eyebrow will give you more creative flexibility and the ability to create beautiful brows that will stand the test of time.
	Vicki Hansen, CPCP Vicki brings 28 years of experience to our industry and has worked with some of the top plastic surgeons in Texas. As a medical aesthetician, she has been teaching aesthetic procedures and permanent makeup for well-over a decade. Vicki customizes procedures for her clients, which include micro-etched brows, translucent/powder style brows, Eyeliner, PMU correction, 3D areola, skin needling, scar reduction & camouflage procedures. Her practice, Vicki’s Making Faces and The Studio for Advanced PMU education is located in Arlington, Texas.
Ophthalmology Principles Applied to Permanent Cosmetic Eyeliner There are many Ophthalmologist doctors in the world, but just a few who also perform permanent eyeliner. Yolanda Peña can relate, and will emphasize important factors that she has found in her path in this exciting world. She will share her experience and personal opinion on Ophthalmology applied to the artist who also performs permanent eyeliners including ocular anatomy, physiology, indications and contraindications, most common techniques, and how to proceed in case of an emergency during a procedure.
	Yolanda Peña, CPCP Yolanda was born and educated in Havana, Cuba. She studied Medicine at the University of Havana, graduating in 1982, and was sent as a general Doctor to Nicaragua for two years. Once she returned to Cuba, she got her degree in Ophthalmology and went back as such to work in Nicaragua from 1988 to 1992, when she came to visit United State and decided to stay. To retain her surgical skills, she became a permanent cosmetic professional, and has dedicated the last 15 years to the industry and is a proud lifetime member of the SPCP since 2005.
Learn How to Take Great Smartphone Photos The best-selling tool for your business is terrific photos showcasing your skill as a permanent makeup professional. Optimized photos reveal what your business can offer to potential clients. You want to show your own work in ad campaigns and social media; and the proof is in the pictures you can take at your own studio. Let future clients see your permanent makeup business in its glory by utilizing perfect photos of your work.
	Cynthia Cross, CPCP As a true Texan, Cynthia Cross is a woman with many passions. She has been a freelance photographer for more than 30 years with a strong focus in portrait and sports photography. A creative force behind the camera, Cynthia can often be found in the photo-pit capturing the Dallas Cowboys as they participate in benefit golf tournaments. In addition to photography, Cynthia loves art, exploring, vintage finds, and most of all, how permanent cosmetics and photography go hand-in-hand. She has worked successfully in the permanent cosmetic industry for more than six years.
Virtual Convention Bonus Features
Stop the Spread of Infection – It’s on our Hands In 1985, as a result of the human immunodeficiency virus (HIV) epidemic, major changes were implemented into the healthcare environment. Universal Precautions were first introduced and later a two-tier system of precautions was implemented to protect both the patients and the workers. Fundamentally, the most important principle in Standard Precautions is hand hygiene. It is proven to be the most important protective measure to prevent the spread of infection. Shanan will discuss additional measures of infection control which include personal protection equipment, decontamination methods, and exposure control plan. The goal of this presentation is to introduce understanding and provide SPCP resources to prevent infections in the ever-changing world of mutating bacteria that are becoming increasingly resistant.
	Shanan Zickefoose BSN, RN, CPCP Shanan began her career in permanent cosmetics in 2006 and owns a medical spa practice in Tulsa, Oklahoma where she practices all areas of permanent cosmetics. She has been an active member of the SPCP since 2007, including serving on the Board of Directors. Always driven by a challenge, she pursued and earned a Bachelor of Science degree in Nursing from the University of Tulsa. Through her nursing specialties and personal family medical issues, it became clear that wound care was a passion that complimented her career and personal goals. Shanan recently authored a popular SPCP book, Principles of Infection Control for the Tattoo Industry, a must-read for anyone in our industry.
Daria’s Life and Career Tips Take advantage of this time to analyze your life and career. See what your weak spots are and come with a plan on how to improve them. Daria will share with you her life and career tips.
	Daria Chuprys, CPCP As the Founder of Golden Brows and DARCASE, Daria found her passion in inspiring and motivating others to find their Dream. She likes to share her success story and give to her colleagues practical tips on how they can become better permanent makeup artists and also improve their life in general. She is a certified SPCP trainer member and has taught students and professional permanent cosmetic artists from all over the world. Daria has put together a very impressive, comprehensive, practical, and intensive advanced online training program which is updated regularly to meet the highest standard of excellence in the industry. She continues to be an innovator in the permanent cosmetic industry bringing new tools, talent, and skill to the trade.
Special FREE Bonus visit a separate portal to view this presentation
Marketing Pillars Everyone Should Implement to Create Sustainability The purpose of this presentation is to help you maintain a thriving business in the 21st century. We are in a precarious environment with seemingly limited resources, clientele, and scalability. The pillars of marketing are not solely dependent on ad gurus, ad spend, or beautiful branding. A true testament to growth relies primarily on your ability to persevere despite setbacks, dwindling budgets, and unknown external circumstances. COVID19 has shaken up many industries, but if you are aware of your pillars, and attach everything to a quantifiable result you will not fall behind the curve. The only difference between a successful business, and a dying business is the owner’s ability to forecast income projections, changes to service items as your target market evolves, and drastically reduce your debt to income ratio. Personal debt can create a negative correlation to your businesses working capital, therefore this should be your number one concern if you plan to invest in expansion, upgrades, or new training. The only way to stay ahead of the curve is to mimic large corporations that have long since figured out how to stay ahead of competitors by strategically planning every step necessary for growth over the next five years. Short and long term goals, in conjunction with an explicit strategy will ensure your doors remain open. Now is the time to be productive and break down your business principles, while also figuring out the business models you choose to emulate. Your net worth is directly connected to your network, therefore you should always try to find the silver lining among your closest colleagues by initiating balance, brainstorming, and unyielding support. The presentation we will review will explain the pillars needed to meet these common goals.
	Benaiah Poindexter Benaiah graduated with her Masters Degree from the University of Maryland, and minored in Procurement before opening her dual permanent makeup locations in 2016 called Scalp Prodigy in Las Vegas, Nevada and Silver Spring, Maryland. After three years of steady growth she opened her first commercial space in the summer of 2019. She has expanded her service locations to three states including California and maintains a near zero debt to income ratio. Benaiah currently specializes, and trains in hyper realistic Scalp Micropigmentation, but also offers Microblade/Ombre services, post-surgical care, and surgical scar revisions. Benaiah strives to give clear business practices needed to survive and grow. Students are provided with lead generation tactics, sales scripts, and proper debt consolidation programs to release income for working capital if needed. Training at Scalp Prodigy is always evolving, and therefore prides itself on unorthodox methodologies regarding how to reduce business debt, and funding sources for expansion. We are centered in the belief that businesses can only thrive when core pillars sustain the immense pressure of your business as you grow. At Scalp Prodigy business acumen has become the foundation for explosive growth incurred over the past 4.5 years. Benaiah intends to share her ideas, marketing, and closing behavior with colleagues willing to step outside of their comfort zone and try something new.